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I do not see myself as part of the marketing chain — a partner with authors and publishers marketing their books. I see myself as part of the reading chain — a partner with readers (and their gatekeepers), trying to find and match books with readers. Do the interests of readers, blogs, authors, and publishers sometimes overlap? Yes. Does that change my intent, my editorial control? No. I’ve always felt there should be a healthy tension, an independence, between blogs and publishers and authors, just like there is between mainstream media and publishers and authors. So, while publishers may indeed use things like media coverage and awards as part of their marketing, that doesn’t turn that coverage and awards into part of their marketing plan over which they have control.